I once worked for a guy who had no shortage of ways to dismiss your work and make you feel really small. But he had one line that I always loved and I’ve tried to remember to use it on my own work ever since.
“Too tricky.”
That was all he said and all he needed to say. I don’t know if I’ve used that line with any of my students yet but I can imagine it. “So I’m going to make a book, the whole thing will be screenprinted on canvas and each number of the edition will be a different color and the color corresponds to a date in my journal thats been converted to a hexidecimal color and I’m going to design a new typeface based on my experiences as a—”
“Stop. Too tricky.”



